About
Who makes BakiCheck.
BakiCheck is a product of LD SOLUTIONS, a proprietorship owned by Lawanya RPP, registered in India and working from Bengaluru.
LD SOLUTIONS
Legal form: proprietorship, owned by Lawanya RPP
Based in: Bengaluru, Karnataka, India
GSTIN: 29BNNPR8665M1ZP
Email: [email protected]
Phone and WhatsApp: +91 8494899803. The same number on WhatsApp.
BakiCheck is the name of the product and the name of our business account with Meta. The legal business behind both is LD SOLUTIONS. If you see either name on an invoice, a contract or a WhatsApp permission screen, it is the same business.
Because the hisaab is in the office and the order is on your phone.
We saw the same scene in every distributor’s business. A shopkeeper finishes his evening rush and sends a forty second voice note: "Colgate chhota bees, laal wala ek kilo paanch, Maggi ka bada pouch teen peti." It lands in a chat list with two hundred other chats. At 7pm someone writes it onto a pad from memory. Nobody checks, at that moment, whether this shop is already past his days. The baki is in the office computer or the diary. The order is on the phone. The order goes. The van delivers. At month end the diary says the shop owes a lakh and a half, and six more weeks of maal have gone out in between.
We worked out what that costs a mid sized distributor, row by row, from published industry figures and our own stated assumptions. The working is below. The credit row was the largest by far. The typing row, which every other tool sells against, was the smallest. So we built the tool around the baki answer. We put it on the order card at the moment you accept, because a report next week is too late.
Two of our decisions will tell you whether we understand your business:
- Schemes are shown, never applied on their own. Your salesman holds a scheme back and uses it to close a shop that is hesitating. Software that applies it for him gives away margin you were holding, and takes away his only selling tool. BakiCheck shows the scheme the order can get, and leaves the decision with you.
- We never show a confident green on an old number. If nobody has recorded a shop’s payments for a while, the colour is taken away and the card says "Old figure". A comforting green on an old balance is worse than no answer.
The working behind the ₹1,05,231 figure.
For a distributor who buys ₹1 crore of maal a month, sells ₹1.05 crore at a 4.25 percent gross margin, serves 500 shops at about 2.5 orders each, with half the orders coming on WhatsApp.
| Row | How we got there | Month |
|---|---|---|
| Udhaar: money stuck with shops | Shops owe 40 percent of monthly sales, ₹42 lakh. Firm credit control is reported to cut that by 20 to 35 percent. We took 20. That frees ₹8.4 lakh, which costs 14 percent a year to carry | ₹9,800 |
| Udhaar: money that never comes back | 0.5 percent of yearly sales written off, ₹6.3 lakh a year. Half of it could be stopped by not supplying over limit shops at the moment of the order | ₹26,250 |
| Wrong orders | 5,000 lines a month, 3 percent wrong. Half become a return or replacement. Cost taken at a quarter of the goods’ value plus rework time | ₹21,363 |
| Near expiry maal | ₹1.5 lakh a month of expiry at this size. 15 percent could be sold at order time | ₹22,500 |
| Schemes | ₹50,000 a quarter recoverable, the bottom of the published range | ₹16,667 |
| Lines lost in the chat | 2 percent of lines never actioned, margin only | ₹4,463 |
| Typing | 625 WhatsApp orders at 6 minutes each at ₹67 an hour | ₹4,188 |
| Total | ₹1,05,231 |
Where each input came from is under Sources below. Vendor figures are marked as vendor figures. Our own assumptions are marked as ours. You will disagree with some of them. The point is that your real number is large, and most of it is udhaar. You already knew that.
One way. Your subscription.
You pay a monthly or yearly fee. That is the only money we take. We do not sell your data. We do not sell your shops’ numbers. We do not show ads. We do not take a commission from any brand. We do not lend money or arrange loans. If any of that ever changed, it would be on this page before it was in the product.
Where the product is today. With a date, so you can hold us to it.
As of 2 October 2026:
- The product is built. You can use it today: order entry by voice and typing in the app, the baki answer, the shop hisaab, schemes, bills and part payments, the salesman app, bulk import, and a 14 day trial.
- The WhatsApp connection is built and tested end to end against simulated messages. It is not live yet, because Meta is verifying our business. The day it goes live, this line changes.
- We have no paying customers yet. The first ones will be set up personally by the founder.
- Automated tests: 506. 503 pass. 3 are marked as not yet written, on purpose. We publish this number because it is the only kind of proof a new product honestly has.
What we told Meta. Published here in full, so you can read the same words your platform provider read.
BakiCheck is a subscription software product for FMCG distributors in India. Our customers are distributors who supply small grocery shops. Those shopkeepers send their orders to the distributor on WhatsApp, usually as voice notes or short text messages. With the distributor’s permission, we connect to his own WhatsApp Business number. We read the order messages his shopkeepers send him, turn them into a written order against his own product list and prices, and show it to him to approve. We also show him how much that shopkeeper already owes him, before he accepts the order. We use the message content and the sender’s phone number only to create that order and match it to the right shop in his own records. We do not use it for advertising, we do not sell it, and we do not share it between customers. Each distributor sees only his own data. The distributor uses the service to accept orders faster and to avoid supplying shops that have not paid him.
Sources
Every number on this site, and where it came from. Vendor articles are marked as such. Anything else in the working is our own assumption and is labelled as ours.
- AICPDF via Outlook Business, 2026: distributor margins 3.5 to 5 percent.
- Kotak Insights, 2026, "The Invisible Industry Between Factory and Your Kirana": roughly 400,000 distributors, 3 to 5 percent operating margins, 30 to 60 day credit.
- RetailPOS India, 2026, "Ten Operational Problems That Break FMCG Distributors" (a software vendor’s article): receivables 35 to 60 percent of monthly revenue, 20 to 35 percent receivables reduction with credit control, scheme recovery, expiry destruction, the six weeks of extra credit pattern.
- HublerX, 2026 (a software vendor’s article): 40 to 60 percent of distributor and kirana orders arrive via WhatsApp.
- Telemploy, 2026: data entry and telecaller wages ₹10,000 to ₹18,000 a month.
- Conexiom; Mirage Metrics: manual order entry error rates of 3 to 8 percent of lines. Not India specific.
- Everything else in the working is our own assumption and is labelled as such in the table.
No card. Up to 400 orders. Your shops change nothing.